Media Relations & PR

Competence’s approach to the media and blogger relations hinges not only on the traditional conveyance of «what we do», but also on the strategic ability to generate in-house news leveraging on story-telling and newsjacking.
The former allows our clients and their products/services to be illustrated through various story angles that can be transformed into news about customs, guides, advice, rules, curiosities, trends.
The latter, rather, consents to riding the current wave, exploiting various events or media interests towards specific themes.
In terms of content conception, production and management, Competence handles the following tools and activities in continuation:
Assessment:
  • creation of ad hoc media and blogger lists per sector/argument/theme typology
Drafting:
  • Drafting of Press Kits, Press Releases and Blogger Releases, Key Messages and Q&A, advertorials
Organization:
  • media lunches
  • interviews with company spokespeople
Measuring:
  • Daily monitoring and media alert for timely notice on releases
  • Periodic press review
  • Activity Report