Why digital marketing strategies are essential for your company
Today, everyone is online, but few truly stand out. Having a digital presence is essential, but it’s no longer enough to succeed in an increasingly competitive market.
To communicate in a distinctive way and achieve concrete results, you need to:
- Develop digital marketing strategies based on data and clear objectives
- Create effective messages that speak directly to your audience
- Choose the right channels based on your target audience
- Create valuable content with the right tone of voice
- Implement strategic, ongoing social media management
With the right digital marketing strategies and social media management, your digital communication becomes a true driver of business growth.
Our digital marketing and social media services
We design and implement strategies for digital marketing, social media management, personal branding and influencer marketing to strengthen your reputation and grow your business.
DIGITAL STRATEGY
AND MARKETING
SOCIAL MEDIA
MANAGEMENT
VIDEO REEL
PRODUCTION
INFLUENCER
MARKETING
PERSONAL
BRANDING
DIGITAL
TRAINING
Digital strategy
and marketing
We plan custom digital marketing strategies to reach your customers through the most effective channels.
Our approach includes:
- In-depth market and competitor analysis
- Definition of SMART objectives and measurable KPIs
- Identification of target audiences and their needs
- Selection of the highest-performing digital platforms
- Development of integrated campaigns to maximise ROI and engagement
- Continuous monitoring and data-driven optimisation
Social media
management
We manage your social media channels with professionalism and creativity to build an engaged and loyal community.
Our social media management service includes:
- Strategic content plan aligned with business objectives
- Content creation with original content and distinctive visuals and copy
- Community management with moderation and comment responses
- Social advertising with targeted sponsored campaigns
- Analytics and reporting to measure performance and ROI
- Trend monitoring to capitalise on opportunities in real time
We turn social media into channels for customer development and brand awareness
Reel production
for TikTok
and Instagram
We create engaging, professional videos for TikTok and Instagram that capture attention and drive authentic engagement.
We manage the entire creative process:
- Creative concept and development of original formats
- Detailed scripts and storyboards for each piece of content
- Professional production and filming with optimised setup
- Editing and post-production with polished effects, graphics, and audio
- Platform-specific optimisation for TikTok and Instagram algorithms
- Strategic delivery and publishing at peak visibility times
We transform your ideas into high-impact reels that boost brand visibility, increase organic reach, and create authentic connections with your target audience.
Influencer
marketing
Amplify the reach of your digital communication through strategic collaborations with influencers and content creators.
What we do:
- Identification of influencers most aligned with your brand
- Negotiation and management of partnerships
- Development of creative and authentic campaigns
- Monitoring of performance and ROI
- Management of long-term relationships
Reach new qualified audiences and build credibility through authoritative voices in your industry.
Personal
branding
We build and strengthen your personal digital identity with targeted digital marketing strategies.
The process includes:
- Audit of your current digital presence
- Definition of positioning and key messages
- Development of a multi-platform content strategy
- Creation of content that highlights skills and expertise
- Online reputation management
- Network building and strategic relationships
Become a recognised point of reference in your industry.
Digital
Training
We make your team autonomous and skilled in digital marketing and social media management.
Our courses cover:
- Fundamentals of digital marketing strategy
- Operational social media management
- Content creation and storytelling
- Advertising on Meta, LinkedIn, Google
- Analytics and data interpretation
- Tools and automations to optimise workflow
Hands-on training with real examples and practical workshops.
How our digital marketing strategies work
Our 5-step method
- Analysis and Listening
We study your market, competitors, and target audiences, and we listen to the online conversation around your brand using advanced social listening tools. - Strategy
Together we define clear objectives, distinctive messages, priority channels, and measurable KPIs for your digital marketing and social media management strategies. - Content
We create distinctive, high-value content for each platform, optimised for engagement, conversion, and SEO: from graphics to videos, from copy to podcasts. - Implementation
We manage integrated digital marketing campaigns, publish content, monitor performance, and optimise social media management in real time. - Monitoring and Optimisation
We constantly measure results against objectives, generate detailed reports, and continuously optimise digital marketing strategies to maximise ROI.
Why choose Competence Communication
Reliability and passion
We are a team of 40 professionals specialised in digital marketing, social media, PR & media relations, corporate and internal communication, reputational crisis, creativity and multimedia and sustainability communication.
Different ages, experiences and backgrounds, united by the same values:
- Integrity in relationships and in the transparency of results
- Expertise built over 20+ years of experience
- Flexibility to adapt to your specific needs
- Passion for innovation and excellence
- Data-driven approach for strategies based on hard data
Measurable results
We don’t promise miracles, but concrete, measurable results. Every one of our digital marketing strategies is driven by specific KPIs and transparent reporting.
