Lorenzo BrufaniCEO

Graduated with laude in Political Science at LUISS University in Rome. He began his career managing internal communications and media relations for the Aeroporti di Roma Communications Office. For 10 years he worked as Director in three PR agencies: Burson-Marsteller, Ketchum and Cohn & Wolfe. After working as Head of Media Relations in Borsa Italiana, in 2006, he founded Competence. He’s lecturer in Mktg & Comms at IED, Sole24ore and LUISS Biz Schools. Among his skills: strategic com plans, media relations, social media & crisis, trainings.

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Lorenzo Brufani

Graduated with honours in Political Science at LUISS University in Rome.

Journalist with experiences in CNN America and TG4 Mediaset.

In 1995 he started working for the Communication Division of Rome Airports working on internal communication and media relations projects.

Senior Account for three years in Burson-Marsteller Rome, where he supervised media relations, educational campaigns, special events and alliance building projects for the EU and the Insurance Company INA Assitalia.

He joined Ketchum PR Milan as Account Director managing the Walt Disney Company team.

He then worked for 5 years for Cohn and Wolfe as Account Director and New Business Manager, overseeing the Corporate Division (10 professionals) and reporting directly to the CEO. Visa and Coca-Cola are among the clients for whom he was in charge of media relations and events.

In over 15 years of experience he devised and managed communication plans and events for over 50 companies, institutions and associations such as: ANIA, Agos, Castrol, Cofely-GDFSuez, Conad, Coca-Cola, Gi Group, Hasbro, Henkel, LinkedIn, Kellogg Italia, Symantec, SEAT PG, Samsung, Spumador, Unes, Verizon, Vivendi Games and Warner Bros.

Head of Media Relations at Borsa Italiana, the Italian Stock Exchange.

Since 2002 he lectures and teaches communication at IlSole24ORE Business School and IED Communication.

He founded Competence in 2005 and as Managing Director he is in charge of the conception of strategic plans in integrated communication, media relations, crisis communication and training and coaching.

He was the Italian Spokperson for TripAdvisor, the largest travel community in the world, from 2008 to 2013.

Tomaso BonazziAccount Director
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Tomaso Bonazzi

Tomaso Bonazzi Account Director di Competence CommunicationA Political Science graduate, Tommaso started his career in the strategic consulting firm AT Kearney in the Information Research Center.

In 2003, he started working for the communication agency Meta Comunicazione, handling clients such as Nintendo, San Pellegrino and Nescafè.

In 2004, he moved to Pepe, Rossi & Partners, taking care of international product press office for companies like Panasonic Mobile Communications, Dell Computers, BMW, Reebok and institutional clients such as Fondazione Italiana Accenture, GEFCO e the Swiss Tourist Board.

Over the last 5 years he has had the opportunity to work with the Electrolux Group as coordinating head of public relations for South Europe (Italy, France, Spain, Portugal, Greece and Turkey), implementing communication projects to strengthen the brand reputation and support product launches.

Since 2006 he has also been a freelance journalist and food blogger. In February 2013, Tommaso joined Competence as Consumer Senior Account, managing clients like Edenred and TotalErg and developing new business strategies.

Michele AndreoliTravel Senior Account
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Michele Andreoli

A Media and Communications graduate, completing his degree in 2007 with a high distinction at the Università degli Studi of Milan, Michele went on to specialise in Media Relations, doing a master at the Business School “Il Sole 24 ORE”.

Starting his career at Studio Marcati, he took care of media relations activities for Nara Camicie, Cotton Belt and Dainese. In 2008, he became a Junior Account and took care of press office for non-profit and design clients at the integrated communications agency Aqueloo Comunicacion in Valencia.

In 2009, he joined the Competence team, initially working on Media Relations and Press Office tasks for IT and ICT clients like Symantec, LinkedIn, ZTE and Verizon.

Currently, he is coordinating the travel team at the agency, managing clients like TripAdvisor and HotelTonight.


Daniela CerquettiDigital Senior Account
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Daniela Cerquetti

Senior marketing communication professional with experience in traditional (strategic and operational marketing, media relations and public relations, brand strategy, corporate marketing and internal communications) as well as in digital communication (Social Media, web sites, web marketing, SEO, Adwords and social adv). Using expertise in digital, social and traditional marketing for larger organisations, International Agencies as well as local business and start-ups such as Rowland Italy (Italian subsidiary of The Rowland Company - Saatchi&Saatchi Group), World Online (Sandoz Group), Tiscali, Virgilio, Italian Stock Exchange and London Stock Exchange; developed marketing strategies and executed communications plans for major projects, built brand and rolled out launch campaigns, focusing on PR, Media Relations, Editing&Adv, Digital&SocialMedia. Teacher, coach and Professor since 2009 (Il Sole 24 Ore Business School, Accademia di Comunicazione, Università Cattolica del Sacro Cuore, Collegio Cairoli-University of Pavia, European School of Economics); Associate at The Vortex, leading Italian training company focused on web marketing, digital media and social networks; Senior Digital Account at Competence Communication, with the responsibility of the digital team.

Chiara CarobelloTech Senior Account
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Chiara Carobello

Graduated in 2005 in International Communication, Chiara has 10 years of experience in different areas of public relations: corporate, IT , retail, food, business, consumer, lifestyle, non-profit , both for B2B and B2C companies, offering editors and bloggers personalized pitches and original story angles.
She started her career in 2006 in Diesis , working for the press office of Ferrovie dello Stato and Fabbri Editori, and continued until the beginning of 2015 for Seigradi, a communication agency specialized in the IT sector, managing communication activities for international companies such as Mozilla, Fujitsu, Archos, Aruba, Sony.
She joined Competence in 2015, to cover the role of Senior Account and to manage PR activities for international clients in IT field like Verizon ,Interoute, ZTE and for an innovative start-up producing wearable devices (Amyko)

Roberta Aliberti ViottiCorporate Senior Account
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Roberta Aliberti Viotti

Graduated with honours in Literature at the University of Genoa in 1999.

Specialized in journalism with the Journalist's Order of Lombardy.

Free lance contributor since 2006.

Roberta began her career in 2000 in Mediacom (Alessandria), as PR account dedicated to the press office activities for local public administration companies such as Politecnico di Alessandria, ASCOM (local traders' association) and AMIU (local municipal waste and garbage disposal company).

In 2002 Roberta became Account Executive PR for SCM, a PR agency in Milano, where was in charge of media relations for the 'Veneranda Fabbrica del Duomo'.

Roberta then became Senior PR account for DAG Communication, a PR and corporate communication agency in Milan, where for 5 years she was in charge of media relations, crisis management, editorial projects, and events management for clients such as the Ministry for the Environment, Intergraph Corporation, Tagetik, ORS Group (Private Banking), Micheal Page International, Assores, and Shenker.

In 2007 Roberta joined Competence as Corporate Senior Account, in charge of integrated communication projects and Financial/Trade/IT Media Relations for key customers such as Gi Group, Quercia Software (Unicredit Group), FDM and Henkel, for whom she also developed internal communication and brand reputation projects.

She now also supervises media relations and crisis management for Cofely, Italy, the GDF-Suez Group company in the energy sector.



Domenico Andolfo

Account Supervisor

Domenico has a Master Degree with first class honours in Business and Public Communication and began his career as an economic and current affairs reporter; he worked as a journalist in Corriere del Mezzogiorno, the Neapolitan newsroom of the Corriere della Sera.
After an experience in Public Relations at the Youth Center of San Giorgio, Cremano Municipality, in 2012 Domenico attended the Master in Communication and Digital Media at Il Sole 24 Ore Business School.
Domenico has worked in Competence Communication since 2013 where he has managed the media relations for different clients, such as Edenred, TotalErg, Askoll, Ottica Avanzi, Old Mutual Wealth, Gi Group, Cofely Italia.

Yuliya Suloyeva

Account Executive

Graduated in 2011 in International Law at Kiev International University, Yuliya went on to achieve a Master’s Degree in International Relations and a Ph.D. in Internationalization of Criminal Politics and Penal Systems in Italy. Her experience in the Communication & Marketing field began in Ermanno Scervino, Italian high-fashion company, where she was in charge of media relations and PR activities. She also worked as the Area Manager of the Russian and Ukrainian markets for Tosti, Italian wine company based in Piedmont. In 2013 Yuliya joined Competence where she currently works in the Digital team, managing clients such as KIKO Milano and CBILL. In addition, she supports the CEO and team in the development of various projects for international markets.

Manuela Lauletta

Junior Account

Graduated in International Relations and European Studies at the University of Florence, she is an intelligence, cybersecurity and crisis communication enthusiast. She earned post-graduate degree in Intelligence and Homeland Security, worked in the Event and Sales&Marketing Departments in two luxury hotel chains in Florence and then attended a Master in Corporate Communication, Lobbying and Institutional Relations at the Sole 24Ore Business School. She joined Competence, where she is in charge as a junior account of Media Relations, Digital PR and Crisis Communication, in 2017.

Giorgia Amarotti

Account Supervisor

Born in 1990, she graduated with a degree in Literature. After a stint at the Como local edition of Corriere della Sera as a reporter, she achieved her MA in Media Relations & Corporate Communication at the Università Cattolica del Sacro Cuore in Milan. She started her work experience in Edelman, where she carried out support activities in media relations and event management in the customer area, working for food and travel clients. In Competence Communication she has the role of junior account for media & blogger relations and press officer for consumer companies.

Simona Brambilla

Account Executive

Graduated with honours in Political and Social Communication at the Political Science Faculty of the University of Milan, after several experiences as a freelance journalist and consultant, she worked for a few years as an executive account at Chapter4, Communications and Societing Agency. She worked with several clients in health, technology and law areas. She arrived in Competence where she deals with several customers in the corporate communications area, in 2017.

Federica Spinelli

Junior Account

Graduated with honours in Modern Philology at the Catholic University of the Sacred Heart of Milan, after several experiences in publishing houses including Neri Pozza, she began her career in PR at Mara Vitali Agency, working on cultural projects in the editorial and artistic field and on events, such as Festivaletteratura, Bologna Children's Book Fair and Arte Fiera, or collaborating to the communication of publishing houses like Utet libri and Corraini Edizioni and to the official promotion and events of the Vittoriale degli italiani and the Labirinto della Masone of Franco Maria Ricci. She arrives in Competence, where she deals with corporate communications for food and travel clients, in 2017.

Valentina Tremolada

Account Executive

Valentina graduated in 2011 in Interpretation Studies and began to work as a translator. She first entered the world of communications managing customer care for Fastweb and Illycaffè. In 2014 she attended a Master’s course in Marketing and Communication and began managing media and blogger relations for a small company in the service industry and for an international integrated communication agency, leading the PR activities for B2B and B2C companies in the tech and e-commerce fields. She joined the Competence team in 2017, focusing on communication for consumer and trade tech companies.

Luc Aondio

Junior Account

After a short collaboration with the Lecco Journal, he decided that he had to work in the Communication industry. In order to improve his skills in the communication field, in 2014 he achieved his MA in Media Relation & Corporate Communication at the Università Cattolica del Sacro Cuore in Milan. He started his work experience at the communication office in Credem, then he had other PR experiences at Mip and Bosch. He joined Competence at the beginning of 2017, where is currently managing Corporate PR and media relations for customers specialized in job recruiting, education and finance.

Ermelinda Di Natale

Junior Account

Graduated with honours in Foreign Languages and Literatures at Ca’ Foscari University, she then enrolls on a post-graduate degree in Radio Studies at the Suor Orsola Benincasa University of Naples. After that, she moves to Rome for an internship at Radio Capital and a job at RadioLibri until she lands the Social Team of Competence to work for clients such as KIKO Milano, WOMO - What Original Men Own, Cambridge Assessment English and CBILL.

Vanessa Stone

Account Executive

Born and raised in Ireland, Vannessa graduated in 2010 in English, Media and Cultural Studies. She started her career in 2008 in the Centre of English Studies, Dublin, where she managed the social aspect and coordinated with agencies in other countries to ensure best service practices. She has over 7 years’ experience in the ELT industry specializing in the design and implementation of English courses both for general learners, in schools, and business language learners, in companies including, but not limited to, Disney, Intesa San Paolo, Pirelli and Prada. Vannessa used her studies in media relations both when working for the school and also when collaborating with the Irish Students Association on national awareness campaigns. She joined Competence in 2015 to work in the media relation and social media sectors for clients like Ottica Avanzi and KIKO Cosmetics.

Linda Tonarini

Junior Account

Graduated with honours in 2016 in Literature and Human Science at Bologna University, she obtained a scholarship for her thesis project at the École des hautes études (Sorbonne) in Paris and specialized in brand communication, design and management at the Politecnico di Milano’s Master in Brand Communication. After her experiences in the art heritage sector as FAI, Fondo Ambiente Italiano press office in Bologna and Peggy Guggheneim Museum internship in Venice, she began her career in communication branch as contributor to the newspaper Il Resto Del Carlino in Modena. In 2017, she joined the Competence team as Pr and Media Relations for Tech and Travel clients, among which TripAdvisor, onefinestay and Corel.